Our Story
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The idea that the world is turning into a hub of ultramodernity has always been exciting to watch. Constant innovations, weekly microtrends, explosions of brief popularity, and uberconnectivity gluing all of it together.
A world of this, then that, then that - made me realize that time itself had a personality. Eras, decades, epochs, all had their own tongues through which humanity has been the vessel of. -
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In the modern age, its personality is indistinct. It is constant, impatient, and multi-faceted. I wonder, will we look back at now and be able to imagine life in the same picturesque consistency we imagine the 1950’s to be?
Although that is a question yet to be answered, I decided to bring the idea of Mint to the table, a brand that could encapsulate the beauty of the past, the beauty of hidden gems and deep cuts, a world where we pave the way for the future with reverence to reference - embracing yesterday.
New clothes,
with old souls.
Don’t get lost in the crowd.
Join the Club.
